Tech Consulting

End to End Marketing Assistance

  • Understand your target audience.
    We generate powerful new insights about your customers in order to identify attractive segments on which to target your go-to-market strategy.
  • Define your value proposition
    We uncover the unique benefits of your product or service and draw the connections between what your customers desire and what you can deliver. We then shape these connections into a compelling value proposition that ensures you stand apart from your competition.
  • Set the right price
    Pricing is crucial to positioning, profitability and customer adoption. We help you price right and design effective incentive structures to win-over channel partners.
  • Craft your message
    We help you create customer connect from the start by crafting clear messaging that resonates with your target segments’ needs and wants.
  • Chart your route to market
    We map the different routes to your target customers and define the channels where you must be present in order to succeed. We also define the sales and support system that you will need to serve these channels.
  • Build your execution capabilities
    We take a deep dive into your organisation to understand your go-to-market capabilities across marketing, sales, distribution and service. This tells you what advantages you can leverage and what areas you need to strengthen before rolling out your go-to-market strategy.

Sales & Channel Excellence

Sell more by boosting your sales and channel effectiveness.
Identify overlooked pockets of growth. Most companies plan sales strategies in a top-down fashion, rarely going beyond one or two levels of granularity. This approach leaves money on the table by missing valuable pockets of untapped demand. Through big data and smart analytics we identify overlooked opportunities for sales growth that your competition will struggle to reach.

  • Build strategies for a multi-channel world
    In a multi-channel context you always need to balance the requirement to extend your reach with the necessity of managing costs and brand experience. Our channel selection tools help you identify the right combination of channels to reach your most important customer segments more cost effectively.
  • Take your product availability to a new level
    Expanding your presence may not lead to better returns on your sales investment unless you match it with consistent availability and superior customer experience. Our OUX (Omni-Channel User Experience) tool tracks your on-shelf and on-screen presence, the consistency of your brand experience, and the seamlessness of the transition between different channels. Helping you quickly identify the gaps to address.
  • Digitally enable your sales force
    For your sales force every second counts. We help you deploy your sales resources more effectively by data-driven segmentation and targeting strategies and the adoption of the latest digital sales tools. Whether it’s implementing next practices in key account management or introducing automation in your sales workflows, we develop systems that help your sales professionals achieve industry-leading performance. We also help you re-align their incentives and rewards for the new era of selling.

Customer Insight

Generate new insights into your customers’ changing behaviour.

    • Gain new insights from data analytics
      We employ the latest techniques in advanced analytics, digital listening, and sentiment analysis, to gain actionable insights into your customers’ needs, buying behaviours, and brand experiences.
    • Gather human intelligence
      We deploy highly trained experts in ethnography and behavioural science to study your customers through observation, focus groups, and day-in-the-life exercises. We also engage with your customer-facing teams to tap their valuable experience and intuition.
    • Profile your customers’ needs
      Our experts combine insights from quantitative and qualitative analysis to construct multiple need profiles within your target customer cohort.
    • Define new customer segments
      Drawing on analysis and experience-based intuition, our marketing experts group similar need profiles into addressable customer segments. With advances in analytics and digital marketing, we are able to develop even more targeted micro segments that bring greater personalisation to your marketing efforts.
    • Build your customer intelligence system
      In today’s fast-changing world, gathering customer insight must become a continuous exercise for every organisation. We help you build a customer intelligence system that closes the feedback loop by designing dynamic data collection, analytics and review mechanisms.

Digital Marketing

Tap into the power of digital and social to bring precision to your marketing.

  • Track digital footprints
    Across categories and channels, the way consumers digitally engage with your brand can vary significantly. Our experts track your customers’ digital footprints and anticipate where they may head next.
  • Define your digital marketing mix
    We establish clear business objectives for your digital marketing efforts that are linked to quantifiable metrics on brand, sales or customer satisfaction. We then help you define the optimal digital marketing mix to engage your target customers, whether on web, search, or social.
  • Select your technology tools
    From mobile apps to augmented reality and AI bots, the variety of digital marketing tools is exploding. Our experts help you navigate the digital marketing ecosystem and identify the most relevant and effective tools for the job.
  • Fire-up your content marketing engine
    In a world where customers are seeking instant answers to their most pressing questions – digital content rules. We help you develop a strategy for creating useful, engaging and customised content on a continuous basis. Helping you become the go-to resource for your target audience.
  • Build your digital marketing machine
    We help you define what digital capabilities to develop in-house and how to effectively collaborate with external partners to build a winning digital marketing machine.